Actions were carried out to present the multiple tourist attractions of the city and the options of the meetings industry in the markets of Mexico, the United States and Canada. Thus, the Euroamerica Group fulfilled its commitment to develop and promote the city of Quito for tourism with economic and social responsibility. Among the most outstanding activities, a Road Show for the United States was held in the cities of Vancouver, New York and Chicago, thus generating promotional alliances with Air Canada, Aeromexico and Expedia.