Public relations agency for South America, with the aim of positioning Los Cabos as a preferential destination in the Colombian market.
The
Challenge
Euroamerica Group today is the public relations agency of Mexico's premium destination for the South American market, aiming to position LOS CABOS as a preferential point in the Colombian market mainly; reinforce the presence of destiny in the media of the South American countries; increase the number of tourists per market and their average spending at the destination.
The
Result
Since 2017, we have carried out training in the cities of Cali, Medellin, Bogotá and in the city of Quito, Ecuador, with a presence in the ANATO Tourist Showcase, a commercial tool so that destinations have the opportunity to find, in a single place, the entire tourist chain of tourism goods and services from more than 35 countries and all regions of Colombia, with more than 25 professional visitors making work agendas and communication strategy, managing interviews, sending newsletters, organizing events and seminars. In this way we have managed to have a wide dissemination of the destination in the above-mentioned markets and Euroamerica Group has successfully met with more than 400 companies in the sector.
Successful Cases
Quito Tourism Board
Our objective was directed to strengthen, increase and consolidate the presence of the city of Quito as a tourist destination in the markets of North America.
Pueblos Mágicos
We design and coordinate the “Pueblos Magicos Fair” of Puebla 2015, Queretaro 2016, Nuevo Leon 2017 and Michoacan 2018
Los Cabos Tourism Board
Public relations agency for South America, with the aim of positioning Los Cabos as a preferential destination in the Colombian market.
Guanajuato Tourism Board
Public relations agency for the markets of Japan and Colombia, our objective is to increase the stay and expenses at the destination
Iberdrola
We carry out a direct communication strategy with the people in the city of Monterrey, as well as media management
Abengoa
Nuestro trabajo consistió en la elaboración de una estrategia de participación con los pobladores utilizando, previo acuerdo y convencimiento a los líderes de la comunidad.