Public relations agency for the markets of Japan and Colombia, our objective is to increase the stay and expenses at the destination
The
Challenge
Increase the spending and stay of tourists from Colombia and Japan in the state of Guanajuato; increase the number of travelers and diversify the offer to potential tourists, as well as promoting the state in the above - mentioned markets.
The
Result
We made a work and media agenda, managing interviews, sending newsletters, organizing events and seminars. We participated in 2019 and 2020 in the Anato Tourist Showcase held in Bogotá, Colombia, strengthening the presence of the destination with the holding of two seminars in Medellin and Colombia in which we brought together more than 100 companies in the sector. In the city of Osaka, Japan we made a work agenda and with the media, interview management, sending newsletters, we participate in the most important tourism fair in Asia: JATA, strengthening the promotion of the destination through the realization of three seminars in the cities of Tokyo, Hiroshima and Nagoya where we brought together more than 250 top-level managers.
Successful Cases
Quito Tourism Board
Our objective was directed to strengthen, increase and consolidate the presence of the city of Quito as a tourist destination in the markets of North America.
Pueblos Mágicos
We design and coordinate the “Pueblos Magicos Fair” of Puebla 2015, Queretaro 2016, Nuevo Leon 2017 and Michoacan 2018
Los Cabos Tourism Board
Public relations agency for South America, with the aim of positioning Los Cabos as a preferential destination in the Colombian market.
Guanajuato Tourism Board
Public relations agency for the markets of Japan and Colombia, our objective is to increase the stay and expenses at the destination
Iberdrola
We carry out a direct communication strategy with the people in the city of Monterrey, as well as media management
Abengoa
Nuestro trabajo consistió en la elaboración de una estrategia de participación con los pobladores utilizando, previo acuerdo y convencimiento a los líderes de la comunidad.